CHALLENGE: Honda has a powerful reputation. Develop the same amount of awareness for Honda's power generators as what is known of their car engines.

STRATEGY: Glad we have a Honda.
Engage people, recreating the powerless situations nobody ever wants to be in, and nobody forgets, making them realize the need for Honda Generators.

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Actual Newspaper "Article"
...we'll even "forget" to hide the word "sanity"


some Small Space ads






Print:
2 Page Sequence (turn page to view other page of ad directly behind the first)

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Interactive web banners: Go ahead...





Packaging



In-store



Store front at night




partner: Jared Davis